Case study 2026
EasyRace × Racing with Ferrari
- Client
- EasyRace — Racing with Ferrari
- Championship
- Campionato Italiano Gran Turismo 2026 · GT3 Sprint and Endurance
- Role
- Social and team graphics, working alongside the team's photographers and staff
- Scope
- Race-Weekend Content System
- Formats
- Instagram posts (4:5), stories (9:16), team graphics
The challenge
EasyRace races Ferrari GT3 cars in the 2026 Campionato Italiano Gran Turismo: eight weekends, two classes, and two race formats on one calendar.
Every weekend brings a new circuit, a new schedule, and a new result. Fans need to know when to watch. Partners need results they can share. The team needs all of it published on time, from the first countdown to the standings after the race.
The brief: one visual system that keeps every post clear and recognizable, whatever the weekend brings.
- 8 WeekendsApr to Nov, five circuits
- 2 ClassesPro-Am and Am
- 2 Race formatsSprint and Endurance
- R1ImolaApr 24–26Sprint
- R2MisanoMay 8–10Endurance
- R3VallelungaMay 22–24Sprint
- R4MonzaJun 19–21Endurance
- R5MugelloJul 24–26Sprint
- R6ImolaSep 4–6Endurance
- R7MonzaOct 9–11Sprint
- R8MugelloOct 30–Nov 1Endurance
The system
One set of rules for every asset, then one template for each moment of the weekend. Each template does a single job and hands off to the next.
- Shared grid
- One type system
- Red bands
- Team and Ferrari lockup
- Racing with Ferrari sign-off
- 01CountdownOpens the weekend and gives fans a date to hold.Race week · story
- 02Official programmeSets the weekend's story in one cover.Race week · post
- 03TrackShows the circuit, so every result has context.Race week · post
- 04ScheduleTells fans exactly when to tune in, session by session.Race week · story
- 05Race dayStart time and crews, readable in a second.Race day · story
- 06LivePoints fans to the broadcast while the race is on.Race day · story
- 07ResultsOut as soon as the classification is published.Race day · post
- 08StandingsTurns the championship into a narrative for the next round.After the race · post
A weekend, start to finish
Round 4 at Monza, told in stories. A countdown opens the week, the schedule says when to tune in, and race day puts the start time and crews on one screen. Live and results follow the same frame.
- 01CountdownMonza
- 02ScheduleMonza
- 03Race dayMonza
- 04LiveMisano
- 05ResultsMisano
Countdown to race day from Monza. Live and results from Misano, the only weekend with those stories in the set.
Story 1 of 5: Weekend countdown story, Monza
Every circuit
One map per weekend, same layout every time: corner names, the start line, and the circuit name set large. A result from Mugello reads with the same context as one from Misano.
easyrace Know the track before the weekend starts. Six circuits, one layout. Swipe for every map.
Built as a carousel. Each map works on its own in a weekend post, and together they make a season guide fans can save.
Drag or swipe through the six maps.
Data that reads at a glance
The calendar puts eight rounds, both formats, and every date on one post. Standings turn a points table into a headline, so the championship reads as a story from one round to the next.
The same table, as live data
Two points off the lead
Next: Imola
- 1st: Altoè – Altoè – Ryndziewicz, 68 points, leader.
- 2nd: Gorini – Perrina (EasyRace), 66 points, 2 behind the leader.
- 3rd: Daniel Mancinelli, 47 points, 21 behind the leader.
- 4th: Cuhadaroglu – Fumanelli – Pulcini, 47 points, 21 behind the leader.
- 5th: Messina – Randazzo – Tribaudini, 42 points, 26 behind the leader.
Results
Results go out on race day in the same frame every time, so the team and its partners have something to share while the weekend is still news.
